OVERVIEW
The largest airlines of KSA; Saudia Mobile redesigned for next generation travel experience.
THE CHALLANGE
Designing an end-to-end flight experience on iOS and Android platforms for Saudia on mobile.
MY ROLE
UI/UX Designer
USED TOOLS & WORKING PLATFORMS
Sketch, Figma, Principle, Adobe After Effects, Adobe Premiere Pro, Adobe InDesign
iOS, Android
MY PROCESS
Research
In order to come up with innovative ideas for a new flying experience, I have benchmarked current mobile experience of the aviation industry in the market. Subsequently, I've prepared and presented an expert review for the existing experience of the Saudia mobile app.
Saudia Expert Review
Pain Points
• Unable to use old menu structure and navigate easily between features
• Clarity/Visibility of system status
• Inconsistency across platforms, both in terms of missing features and visual design
• Usability problems
Solutions
• Delivering personalized experiences
• Simplifying travel for passengers
• Redesigning flows accordingly
• Create a seamless UI across platforms
• Delivering design kit
Method
• Design sprints
• Stakeholder bi-weekly presentations
• Stakeholder feedback session and iterations
• Showcase of revised designs
Features and sprints
Some of the UI designs by sprints
Flight search loading animation
SUMMARY AND LEARNINGS
• The expert review process had taken about a month to complete to meet our presentation deadline. The stakeholders were pleased about almost every feature concept we had came up for them.
• Planning design sprints which consist of 10 working days improved focus on the project.
• The initial designs were completed in 4 months and other platform designs were being made in parallel.
• Very happy to work such a great team like Saudia.